A House Built on Conviction
The conviction behind every stone
The Conviction
In a World Where Luxury Is Mass-Produced, We Return to the Earth
Long before the emerald became an object of desire for European courts or a coveted gem in Eastern empires, it belonged to an ancient world woven from ritual, deep forests, and sacred mountains. The Muzo people of Colombia believed emeralds were the crystallized tears of the goddess Fura, born of a love so powerful it became stone.
We believe that connection still lives in every Colombian emerald we present, a signature written by the earth itself that no factory, no laboratory, and no amount of marketing can replicate.
OUR POSITION
Our Position on Luxury
Colombian emeralds formed between 38 and 65 million years ago in ancient black shales deep within the Eastern Cordillera of the Andes, under conditions that no longer exist on earth.
Every stone carries a unique internal signature, its jardín, that proves it is natural, Colombian, and impossible to replicate. The rarest among them display the gota de aceite effect, a velvety internal luminescence so scarce that only one in a thousand emeralds possesses it.
That is why we chose the emerald. Not because it is precious, but because it is irreplaceable.
THE SOURCE
A Direct Bridge to Colombia
The emerald trade has been one of the most opaque in the luxury world for centuries with stones passing through layers of middlemen between mine and market, losing their story and provenance at every exchange. We set out to change that.
We found a single workshop in Bogotá that manages everything from sourcing rough stones in Colombia's most respected mining regions to cutting, polishing, and setting each piece by hand.
One workshop, one relationship, one unbroken line from the Colombian earth to your hand.
THE STANDARD
For Those Who Value Heritage Over Trends
Our house is for the individual who values rarity over volume and heritage over trends, someone who seeks status through intelligence and wears a piece that signals depth to those who recognize it.
Whether in Montréal or Monaco, an Andres Valserra emerald is the "if you know, you know" of the gemstone world. This is not jewelry for everyone. This is jewelry for those who know.
THE CURATOR
The Founder
I am Colombian and I grew up watching the world overlook one of my country's most extraordinary gifts.
Colombian emeralds have been traded for centuries but the world has never truly seen them, not the way they deserve to be seen, buried under layers of middlemen, opacity, and a trade that kept the beauty and the story hidden.
I built Andres Valserra to change that, to be the bridge between the Colombian earth and the people who are ready to appreciate what comes from it, to bring clarity to a trade that has never had it and to show the world that real luxury was never manufactured, it was always here, deep in the Andes, waiting for someone to present it properly.
This house is my way of honoring where I come from and sharing it with those who understand its value.
"Everyone is wearing the same manufactured stone, this is for those who refuse to."